Its content is dedicated to providing witches and wizards with detailed, comparative information about the various Broomstick models on the market. It likely includes:
The publication itself does not possess inherent magical properties. Its purpose is purely informational, serving as an authoritative guide for consumers in the magical community. Witches and wizards consult *Which Broomstick* to research and compare different broomsticks before making a purchase, ensuring they choose a model that best suits their needs, whether for Quidditch, travel, or leisure. Harry Potter used it to research a potential replacement for his destroyed Nimbus Two Thousand.
The history of *Which Broomstick* is not detailed in the novels. It is mentioned in 1993 during Harry Potter's third year at Hogwarts School of Witchcraft and Wizardry, suggesting it was a well-established and trusted publication by that time. Its existence points to a sophisticated consumer market for magical transportation in the Wizarding World.
The periodical serves as a narrative device to introduce the Firebolt, which is featured in the magazine and advertised in the Daily Prophet. This establishes the Firebolt as the most advanced and desirable racing Broomstick available. This research fuels Harry's desire for the Firebolt, making its anonymous arrival as a Christmas gift all the more surprising and suspicious, leading to a major conflict between the three friends over its potential origin and safety.