Eeylops Owl Emporium
Location Information
Description and History
Eeylops Owl Emporium is a shop located in Diagon Alley. The interior of the shop is described as dark and cool, filled with the soft rustling of wings, hooting, and the sight of “dozens of pairs of jewel-bright eyes” staring from the gloom. It sells a wide variety of owls, including Tawny, Screech, Barn, Brown, and Snowy Owls. In addition to the birds themselves, the emporium also sells various owl-care supplies, such as Owl Nuts. The shop is a long-established business in the wizarding world's primary shopping district, serving as the main purveyor of post owls for witches and wizards in the area.
Role in the Story
The emporium's most significant appearance is in Harry Potter and the Philosopher's Stone. On Harry Potter's eleventh birthday, 31 July 1991, Rubeus Hagrid takes him to the shop to buy him a birthday present. It is here that Hagrid purchases a beautiful Snowy Owl for Harry, whom he later names Hedwig. This moment marks the beginning of Harry's deep bond with his first magical companion. The shop is seen or mentioned in subsequent books as Harry visits Diagon Alley. In Harry Potter and the Chamber of Secrets, Harry passes the emporium after accidentally arriving in Knockturn Alley and being guided back by Hagrid. In Harry Potter and the Prisoner of Azkaban, while staying at the Leaky Cauldron, Harry is able to visit the shop to buy treats for Hedwig.
Known Areas Within
The only area of the shop described in the novels is the main retail floor. It is a single, dark room where the owls are kept in cages and customers can browse the selection of birds and supplies.
Behind the Scenes
- In the film adaptations, the shop has a distinctive storefront. The sign often includes the full name: “Eeylops Owl Emporium - Tawny, Screech, Barn, Brown and Snowy Owls,” explicitly listing the types of owls available. (film)
- The name “Eeylops” is likely a play on words related to the prominent eyes of an Owl. It sounds phonetically similar to “eyelids” or “eye-loops.”