Twilfitt and Tattings

• Type: Shop (Robes)
• Location: Diagon Alley, London, England
• Owner/Residents: Unknown, presumably founded and/or run by individuals named Twilfitt and Tatting.
• Key Features: An upmarket wizarding clothing establishment, perceived as being more exclusive than its competitors and catering to a wealthy, pure-blood clientele.

Twilfitt and Tattings is a clothing shop for witches and wizards located in Diagon Alley. It is situated “just around the corner” from Madam Malkin's Robes for All Occasions, for which it serves as a direct competitor. While its full history is unknown, the shop has a reputation for being more high-end and exclusive than other robe shops. It is the preferred choice for some wealthy, pure-blood families, such as the Malfoy family. This preference suggests that the shop's atmosphere and clientele align with the values of those who believe in blood purity, in stark contrast to Madam Malkin's, which serves a broader range of customers, including Muggle-borns and members of the Order of the Phoenix.

Twilfitt and Tattings is mentioned once in the series, during the events of Harry Potter and the Half-Blood Prince. Its primary role is to subtly illustrate the class and blood-status divisions within the wizarding world. During a tense encounter in Madam Malkin's Robes for All Occasions, Narcissa Malfoy becomes angered by the presence of Harry Potter, Ron Weasley, and Hermione Granger. After a heated exchange where Draco Malfoy insults Hermione's blood status, Narcissa decides to take her business elsewhere. She states, “I see no reason to give this place our custom any longer. Twilfitt and Tattings is just around the corner.” This single line establishes Twilfitt and Tattings as an alternative for those who share the Malfoys' prejudices and snobbery. It highlights that even in commerce, the wizarding community is stratified, with certain establishments catering specifically to an elite, pure-blood-centric clientele.

The interior of Twilfitt and Tattings is never seen or described in the novels.

• Etymology: The name of the shop likely derives from terms related to tailoring and textiles.
  • Twilfitt: A portmanteau of “twill” (a type of woven fabric) and “fit,” suggesting well-tailored clothing.
  • Tattings: “Tatting” is a traditional technique for handcrafting a particularly durable type of lace, reinforcing the idea of a high-quality, possibly old-fashioned, haberdashery.
• The shop is not mentioned or depicted in the film adaptations of the Harry Potter series.