The Magic Neep

• Type: Shop, Greengrocer's
• Location: Diagon Alley, London, England
• Owner/Residents: Unknown
• Key Features: Sells magically-grown produce of an exceptionally large size.

The Magic Neep is a greengrocer's shop located in Diagon Alley. While its exact history and proprietors are unknown, it is known for its remarkable produce. The vegetables sold at the shop are magically enhanced to grow to an enormous size. In the summer of 1993, Harry Potter observed that the pumpkins on display were as large as garden sheds and the cabbages were the size of armchairs. This suggests that the shop caters to the wizarding world's need for both everyday food and oversized ingredients, which may be required for certain potions or magical purposes. The shop contributes to the bustling, fantastical atmosphere of Diagon Alley, showcasing how magic infuses even mundane aspects of life like agriculture.

The Magic Neep's primary role is to add depth and detail to the wizarding world. It is mentioned in Harry Potter and the Prisoner of Azkaban when Harry Potter spends several weeks in Diagon Alley prior to the start of his third year at Hogwarts. While exploring the street, he noted The Magic Neep alongside other establishments like Eeylops Owl Emporium and Florean Fortescue's Ice-Cream Parlour. The shop serves as a vivid example of the magical nature of the wizarding economy and its supply chain, illustrating that witches and wizards have their own specialized sources for food and ingredients that differ greatly from the Muggle world.

The interior of The Magic Neep is not described in the seven original novels. All available information is based on observations of its exterior and the produce displayed outside.

• Etymology: The name “Neep” is a common term in Scottish and Northern English dialects for a turnip or swede, fitting the theme of a greengrocer's shop.
• The Magic Neep has been featured or is visitable in several video games, often with an interior created specifically for the game. These include Harry Potter and the Chamber of Secrets (video game) and Years 1-4 (video game).
• The shop's sign can occasionally be glimpsed in the background of the Diagon Alley set in the film adaptations, but it is not a featured location. (film)